Three directions for Pic ’N’ Pay Shoes.

Full-page home mock-ups for the Steinbach store, built from the current site’s real content, brands and photos. Each one carries the taste-vault House DNA (one monumental subject, processed imagery, mono marginalia, type at extremes, near-mono ground with one warm accent) and each solves the same brief. Pick one and the next round is three variations inside it.

Direction A · Light

Main Street Editorial

Cream ground, monumental wide sans headline, staggered five-product gallery with one lead. Heritage burgundy and bronze accents; the logo anchors the nav, the hero aside and a full-width footer sign-off. Reads like a design studio that happens to sell boots.

• Staggered gallery hero, giant two-line title
• Hairline category grid, snap-scroll “new on the wall” strip
• Dark CSA chapter with technical brackets

Open direction A →

Direction B · Dark

The Boot Room

Near-black studio, one boot under a warm spotlight, Fraunces serif with italic emphasis. Film grain, rose-and-cream logo variant in the nav and footer, slogan set in italic serif. The most “fifty-thousand-dollar” of the three, and the strongest for the work-boot story.

• Cut-out hero boot with floating spec tags
• Sticky season chapters (winter, everyday, summer)
• Four-step fitting ritual, two-row serif brand marquee

Open direction B →

Direction C · Warm

Prairie Halftone

Warm paper, halftone-processed storefront photo with a duotone wash, floating pill nav, Instrument Serif headline, dashed grid rules the burgundy heritage logo sitting above the headline like a storefront sign, and a rotating “Quality Family Footwear” stamp. The most local and human of the three.

• Centred serif hero over the real storefront
• Men / Women / Kids cards, seasonal split with temperature stats
• Dark rounded “fitting promise” panel, dashed brand grid

Open direction C →